Ever since I signed up for a gmail account a while back, spammers have had a tough time getting into my inbox. So much so that I don’t mind signing up for promotional newsletters from companies that I use, especially for travel deals. Most companies get that I’m not staring at my inbox waiting for an advertisement to drop in. Not Marriott. Every few days, I get a spam, it seems like. I know it’s at least once a week, but who the hell is planning trips 52 weeks out of the year?
So time to “opt-out”, as marketers call it. I click the convenient unsubscribe link at the bottom of the email. Takes me to their opt-out page… crap! Companies who appreciate their patrons’ time detect your email and insert it in the unsubscribe link, not Marriott. This is particularly inconvenient when you’re on an iPhone or can’t remember which email you used to sign up. Then I click the tiny tiny check box to opt out of all emails (does anyone not select all?) then hit submit. Not the end of the world so far, but here’s the kicker:
Please allow up to 10 business days for processing
Not the first time that I’ve seen a message like this, but for a company that can put together an effective email campaign and blast emails to millions of people every week, don’t you think the lowliest of low-spec servers (Pentium II with 64MB of RAM) could change a database value from 1 to a 0 a little bit faster than a few days? Maybe their process is a little more complicated than that, but I’ve heard about these people called programmers who are really good at automating tasks.
Now to their defense, I just opted out of a Citi credit card spam with a window of several weeks:
Please note: Our email lists are prepared several weeks in advance of the email delivery date, so there will be a slight delay in your email preferences taking effect…
So the Marriott story is not out of the ordinary, but at least Citi provided an explanation.